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Strategy Session Application

1.What is your name, email address, and phone number? How did you hear about us?

2.What kind of business are you in? What's going on in your business right now that prompted you to apply for this session?

3. Why are you using or why do you want to use speaking as a marketing strategy?

4. If you were to pick 2 marketing strategies to exclusively focus on in the next 3-6 months would speaking be one of them?

5. How many times a month are you speaking to grow your business and how many times a month would you like to speak?

6. What dollar amount is one client worth to you?

7. Approximately what do you spend (time and money wise) annually on business/personal growth and development?

8. On a scale of 1-10 (1 being low and 10 high)-
How ready are you to invest in yourself and your business to learn the skills needed to bring in business through speaking?

Part 2-Please rate your effectiveness on a scale of 1-10 (1 being low and 10 high) on the following speaking competencies: Note some will be yes/no questions.

Storytelling- Connecting with people emotionally and being able to tell a story and make a point is at the heart of public speaking. Your story must make a clear point, be compelling, succinct (no rambling or unneeded details), and be interesting. Rate your ability to create this type of story.

Storytelling for Sales- Your stories should do your selling for you. Do you now how to create a story that sells for you without sounding like you’re selling.

Connecting the Dots-Every presentation is selling something whether it is product, service, or simply selling your audience on the benefit of listening to your message. It’s not enough to give people information; you must connect the dots and tell them why they should care about your information (What’s in it for them).

Ex: 1) In the next 30 minutes you are going to learn the 3 step formula for opening your talk (this is an informational example, most speakers say things like this.) or 2) In the next 30 min you will learn the 3 step formula for commanding the attention of your audience from the first words out of your mouth (this is connecting the dots and telling them why they should care)! Please rate how often you currently use this type of language and your skill level in knowing how to convert informational language into compelling/connect the dots language.

Make an Offer- In order to bring in leads/business through speaking you must have a definite next step (an offer) you want your audiences to take immediately following their presentation. Do you know how to create a clear offer that compels people to sign up on the spot vs. ask for your card or do nothing. Rate your ability to create a clear, compelling offer.

Open with a Bang-Most speakers waste the first 30 seconds of their talk saying things like: Thank you for having me, it’s great to be here, etc. In order to command the attention of your audience and get them hanging on your every word you must open with a bang. Rate your ability to create a talk that Opens with a Bang.

Dynamic Delivery- You must draw your audience in with dynamic delivery skills that keep audiences engaged, energized, and wanting more. Rate your delivery skills.

Pulling it all together-In order to bring in leads/business through speaking you must build your entire speech around getting your audiences excited for your offer. Every part of the speech is strategically placed from the first words out of your mouth to your closing words. Your talk must flow smoothly so it does not sound like one part education and one part sales pitch. Rate your ability to create a talk that smoothly flows and educates, entertains, and sells.